Learn Google Adwords PPC in Moradabad
Module 5: Google Adwords PPC Advertising
Start Your Google Ads Journey Today!
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
AdWords has evolved into Google’s main source of revenue. AdWords offers services such as pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising.
Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal.
In 2005, Google started a campaign management service called Jumpstart. In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who completed AdWords training and passed an exam.
In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students. Over 8,000 students from 47 countries participated in the challenge in 2008, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010, and almost 15,000 students from 70 countries in 2011. The Challenge runs annually, roughly from January to June.
In April 2013, Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. The enhanced campaigns were described as aiming to include advanced reports about users. This move has been controversial among advertisers.
In July 2016, Google unveiled “Showcase Shopping” ads. With this format, retailers can choose to have a series of images appear in search results related to various search queries and keywords.
In October 2017, Google revised AdWords daily budget caps, which were previously set at a maximum of 120% of preset daily budgets, to a maximum of 200%. This change was rolled out on the same day it was announced, prompting criticism from paid search professionals, though Google later clarified that this change would affect only short-term campaigns of less than 30 days, and that for campaigns running more than 30 days, overage charges would be refunded.
2018 Still Google AdWords PPC ultimate source to generate a Sale and Increase Revenue.
Resource till 2018 : Wiki
Google Ads provides an unparalleled opportunity to reach potential customers exactly when they are searching for products or services. The benefits of Google Ads management are profound. Not only does it amplify online visibility, but it also drives targeted traffic to websites, leading to higher conversion rates. Imagine having your business showcased at the top of search engine results when potential clients are actively looking for solutions you provide! Effective PPC management ensures that every advertising dollar works harder, reaching the right audience and fostering engagement.
This service is more than just placing ads; it involves developing a robust strategy that encompasses targeted keywords, compelling ad copy, and smart bidding strategies. With constant monitoring and optimizing, it maximizes returns on investment, all while the business focuses on core operations. Engaging in Google Ads is not just a trend—it’s a necessity for businesses aiming for sustainable growth in the digital landscape.
Lots more happening in Google Ads – Learn Google Ads In Moradabad
2018
- Rebranding: In July 2018, Google rebranded AdWords as Google Ads to reflect its expansion beyond just search ads, covering YouTube, Google Play, and other networks.
- Smart Campaigns: Launched to simplify ad creation for small businesses, leveraging AI to automate ad management.
- Responsive Search Ads: Released in beta, allowing advertisers to input multiple headlines and descriptions, letting Google’s AI test combinations for optimal performance.
2019
- Gallery Ads: Introduced as image-heavy ads to make search ads more visually appealing and engaging, though later retired.
- Discovery Ads: Announced as a new format to reach users across Google’s feeds, including YouTube, Discover, and Gmail.
- New Bidding Strategies: Options like Maximize Conversion Value and Target Impression Share helped advertisers automate bid management based on specific goals.
- Seasonal Adjustments: Launched for Smart Bidding, enabling advertisers to prepare for significant traffic changes during events like Black Friday.
2020
- COVID-19 Impact: Google Ads adapted to help businesses respond to the pandemic. Google offered ad credits to small and medium-sized businesses.
- Performance Max Campaigns: Introduced as an all-in-one solution that uses machine learning to optimize ads across all Google inventory.
- Shopping Campaigns Expansion: Google opened up free listings on Google Shopping, enabling retailers to list products without ad spend.
2021
- Greater Focus on Privacy: Google committed to phasing out third-party cookies by 2023, driving focus on Privacy Sandbox and first-party data.
- Enhanced Conversion Tracking: Introduced to provide better accuracy for tracking actions across devices without cookies.
- Expanding Lead Form Extensions: Lead forms became more customizable and were expanded to YouTube and Discovery ads.
- New Insights Page: Launched to help advertisers understand market trends, consumer behavior, and competitive insights.
2022
- Google Analytics 4 (GA4): Became the default analytics platform, emphasizing privacy and cross-device tracking to support the cookie-less future.
- Video Action Campaigns: Added to help advertisers easily expand video ads across Google’s properties.
- Keyword Matching Enhancements: Phrase match and broad match were optimized to better predict intent, allowing closer alignment with search intent.
- Data-Driven Attribution: Became the default model in Google Ads, offering insights without needing third-party cookies.
2023
- Refinement of Performance Max: Enhanced with new insights and asset creation tools, Performance Max continued to grow, covering more ad formats.
- AI-Powered Features: Google Ads integrated more AI-driven tools, including AI-powered audience insights and automated asset creation based on campaign goals.
- YouTube Short Ads: Expanded as YouTube Shorts gained popularity, allowing advertisers to capture mobile audiences with shorter, engaging content.
- Auto-Generated Ad Creatives: Google tested tools to automatically create ad variations based on user inputs, powered by generative AI.
2024
- Further Privacy Adaptations: Google continues to enhance targeting and measurement tools to support businesses post-third-party cookies.
- Generative AI in Ads: Expanded to allow advertisers to generate images, headlines, and other creative elements based on campaign objectives.
- Improved Local Service Ads: Tools for local businesses to enhance visibility in search with more detailed service offerings and verified reviews.
Learn with MSOM
- MSOM’s Role: MSOM (Master School of Marketing) began offering dedicated Google Ads training to equip students and professionals with skills to leverage Google Ads effectively. MSOM’s focus was on practical, hands-on experience in setting up, managing, and optimizing Google Ads campaigns, especially tailored for business growth. This initiative became crucial as Google Ads evolved with more AI-driven features and privacy adaptations, helping MSOM students stay ahead.
Learn Google Adwords PPC Advertsing in Moradabad through MSOM – Moradabad School of Online Marketing.