Module 6: Google Analytics
What is Google Analytics?
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based , previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.
On September 29, 2011, Google Analytics launched Real Time analytics, enabling a user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second) unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments. Google Analytics’ Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.
Google Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
It offers a variety of information for marketers, business analysts and IT staff.
Right out of the starting gate you can use Google Analytics to investigate the following:
- How many visitors your site has at the moment
- Who has visited your site recently, and how many of these are unique or repeat visitors
- How often repeat visitors come back to your site
- How visitors get to your site (e.g. referral, ads, direct, links or email)
- What other sites are referring visitors to yours
- Where your visitors are coming from (e.g. the U.S. or other countries)
- Which pages on your site have been visited the most
- How your site is faring in social networks; for instance how many +1s you’re getting on Google Plus, the number of Facebook Likes/Sends you receive or the volume of Twitter Tweets about your pages
- What is the “bounce rate” (the number of visitors who leave without examining other pages)
- The average time spent viewing your site
- What kind of browsers visitors are using
Google offers both free and paid versions of Analytics.
In this Course we will teach you a Freemium Google Analytics offered by Google.
After that, hopefully, you have enough information to get off the ground using Google Analytics. However, I’ve only covered the basic tip for Beginner. There are many more options and features available you can learn when you need it. So first you have to learn the base which is very important for whole.